MCE123 has been a registered Service Mark through the United States Patent and Trademark Office (USPTO) since September 7th, 2010. It was first used in commerce on 9/29/2002, starting out with the hosting and maintenance of websites, and is now also used in commerce for other types of marketing, information technology, and technology development services – including consumer electronics. MCE123 Company strongly opposes any registration of any domain name that uses the MCE123 wordmark, such as mce123.hk, or mce123.cn, or mce123.biz. Due to the sheer number of possible Top Level Domain (TLD) combinations, we would require a full-time staff member just to maintain domain name registrations if we were to register all of them – which is why we haven’t.
MCE123 is a multi-million dollar company that started out of the garage of Patrick R. McElhiney’s home in 1999 when he was still attending Turlock High School in Turlock, California. He has been using the MCE123 wordmark as a brand, and as a company name since 9/29/2002 consistently, and strongly opposes any other for-profit use of the word “MCE123” in upper or lower case.
An International Business Plan was developed and presented to potential investors in May 2010, and has yet to be executed because the MCE123 Company Founder is still attending graduate school for a PhD in Computer Science. There is a succession plan in place, in case something was to happen to Patrick R. McElhiney. The Service Mark registration will be expanded to a Registered Trademark covering the sale of consumer electronics, likely by 2030. The Trademark will also apply to software development services, and there will be additional software trademarks for specific software titles and service titles filed in the future.
MCE123 Company will allow parody use of the MCE123 wordmark for non-profit purposes, i.e. the registration of mce123sucks.com or my-donkey-is-smarter-than-mce123.com, if the user-defined portion of the domain name doesn’t match the wordmark MCE123, i.e. mce123.io or mce123.tv. MCE123 Company reserves the right to register all domain names that use, exclusively, the MCE123 wordmark, such as mce123.pro and mce123.co. These registrations will likely occur at the time of the Registered Trademark filing, around the year 2030, or sooner.
Thank you for your cooperation while we work diligently to build this company to a much larger global entity. We hope that the disclosure of our ambitious plans doesn’t lead to other entities attempting to hedge control over our solely owned Intellectual Property.