Photo via Pixabay by StartupStockPhotos
For many entrepreneurs, learning how to boost business is a long and tedious process. It can take years to figure out which path will lead to success unless you understand the importance of technology and how to make it work for you. In recent years, there have been so many advances in tech that it’s easier than ever for solo startup hopefuls to get their business to the front of the pack. The key is to know where to begin and how to take the next step. Using tech like smartphones as the backbone of your business can help you stay ahead of the curve when it comes to customer service because you’ll remain mobile and connected at all times.
Finding the right devices and apps is essential, so do some research before making a decision. Staying within a budget is typically crucial for small businesses, so you’ll want to work out how much you can spend as well. Great tech doesn’t have to be out of reach because it’s too costly; there are plenty of options out there. Here are just a few:
Keep your mobile capabilities in check
Entrepreneurs who are handling most or all of the businesses themselves often rely heavily on mobile technology simply because it’s so easy. Your smartphone can help you do everything from taking great photos of products to uploading onto your site to allowing you to stay in contact with your customers via email, so it should be an up-to-date version that gives you the most benefits. The new iPhone 11 Pro Max has a huge battery life in addition to a triple camera that will help you take the best photos no matter where you are. If you’re more of an Android fan, look for a powerful model that can also run on its battery for a long time, like the Samsung Galaxy S10+.
Hire a freelance website designer
One of the best things you can do for your small business is to create a website that looks like it belongs to a much bigger company. In order to do this, you need a designer who understands your needs as well as how to enhance a site so that customers can find what they need easily. There are many sites out there these days that will help you find and hire a qualified freelance website designer for a job; start by perusing freelance job sites, and be specific about what you want in order to ensure that you find the right fit. The benefits of hiring a freelancer are numerous, but one of the biggest is that it can save you money.
Take your marketing to the next level
Marketing is one of the most important aspects of running any business, but when you’re a small business owner, it’s crucial to learn how to appeal to your customers and keep them coming back. Fortunately, there are several sites and apps that will help you find the marketing strategies you need. Whether you want to start a blog or figure out the stats and analytics for your website, there are many tools at your disposal, and some of them are free.
Learn how to network
Networking is essential for entrepreneurs, and these days you can jump onto a social media site and get started in just a few minutes rather than spending time going to conventions and other events. No two sites are alike, however, so do some research to figure out which ones might work best for you. Not only can you hook up with other entrepreneurs for partnerships and support, but you can also put your name out there so that other business owners can find you and potentially approach you about a deal.
Finding the right tech and resources for your small business can take some time, so be patient as you do some research and try a few different things to see if they’ll work for your needs. With the right moves, you can take your business to the next level in no time.
About the Author
Courtney Rosenfeld is a freelance writer and the creator of Gig Spark.